Excellent write up of an interesting last session at SES, choice quotes,
Rob Key
"You no longer own your brand. Your brand is a conversation."
"The decentralization of content creation and the wide availability of affordable personal publishing technology have allowed consumers to have a substantial say in your brand’s reputation."
Andy Beal
"What should you track: Company name, products, customers, stocks, partners, executives, patents, press releases, services, news, etc. You’re effectively going to track your brand."
Jonathan Ashton
"Help Accidental Tourists. So many other pages end up in SERPs – send them link popularity to help them help you. If you’re Orkin, help Jeff Orkin rank higher to push your bad pages lower in the SERPs."
2 Comments
Rob Key
"You no longer own your brand. Your brand is a conversation."
"The decentralization of content creation and the wide availability of affordable personal publishing technology have allowed consumers to have a substantial say in your brand’s reputation."
Andy Beal
"What should you track: Company name, products, customers, stocks, partners, executives, patents, press releases, services, news, etc. You’re effectively going to track your brand."
Jonathan Ashton
"Help Accidental Tourists. So many other pages end up in SERPs – send them link popularity to help them help you. If you’re Orkin, help Jeff Orkin rank higher to push your bad pages lower in the SERPs."
2 Comments
Comments
Great stuff! I really enjoyed reading and learned a lot. Myspace getting more traffic than Google slightly surprised me.
Thanks. You just solved a problem for me with the choice quote from Jonathan!