Sphinn - Think Beyond The Link: How Exposure Building Trumps Link Building

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Think Beyond The Link: How Exposure Building Trumps Link Building

Went Hot: March 27, 2008 - 11:33 am
Posted By: DoshDosh 465 days ago
Topic Type: News Story (Jump to http://www.searchengineguide.com)
Category: Link Building

Link building sucks. There I said it. Of course it's been said before and most people who have even the slightest bit of experience with it can tell you the same. It's tedious. It's monotonous. It's mundane. True link building is marketing. But that doesn't make it any more interesting.

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from yeepage 465 days ago #

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good article and i do agree that we need look beyond the link and stick to exposure which in turn will build the links that you are looking for...

from bwelford 464 days ago #

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If a link provides engagement, then you've created something of value.

from coffeebreath 464 days ago #

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I agree with bwelford however I agree with doshdosh as well. Too I think there is still something to be said for a big wide, working social community in general that keeps tossing and growing for the good that helps others; that "engagement" that sparks. Maybe that is just too old fashioned?

from riakennedy 464 days ago #

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I think worrying about linking and getting exposure took a lot out of the joy of blogging for me. I have finally gotten into the groove, but only by throwing out all this linking advice. I try to promote people and things that I found meritous, that I think others might get something from.

And I think that getting someone like Time to promote you or a bunch of links is no guarantee you can keep people's interest if you're boring or don't like what you're doing. So I would say first and foremost, blog about something you're comfortable, confident and competent doing and let your reputation grow as you provide value and people start to see you as someone credible and reliable.