Sphinn - Google's riches rely on ads, algorithms, and worldwide confusion

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Google's riches rely on ads, algorithms, and worldwide confusion

Posted By: semanjoe 201 days ago
Topic Type: News Story (Jump to http://www.theregister.co.uk)
Category: Google AdWords

"Google's ad system is a riddle wrapped in a mystery inside an enigma. That's how Google likes it. If you can't see inside Google's ad system, Google has the power to make more money. When the company says it's richer than ever before, it may be telling the truth. But it may be fudging the truth when it comes to advertisers - especially the small guys."

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from CustardMite 199 days ago #

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Agree with the first 2/3 of this article, though I think they review Quality Score quite unfairly.

The information on how it works is freely available on Google's site (along with many other independent guides), and it works fairly (IMHO) if the advertisers understand it.

I feel little sympathy for advertisers who pay $$$'s per click, because their minimum bids are high (if there are any). There is information freely available on the page that shows the minimum bids, and plenty more within the Learning Centre and Help system.

I couldn't understand why anyone would commit to spending a substantial part of their advertising budget without researching how the system works...

That said, the comments on Broad (Expanded) Matching and Automated Matching are particularly true.

There is no reason (again IMHO) that smaller companies should be at any real disadvantage compared to larger companies, though people using an Agency should have a clear advantage. Google are, in my opinion, quite clear about how the system works, if you can spare the time to read up on it...

CustardMite