It seems like half the SEO community is trying to prove that “PageRank sculpting” is a viable optimization method. All the testing is a good sign that people are not willing to just take one pundit’s opinion over another’s. We want people to reserve judgement and to require proofs of claims that are made in blogs and forums. A natural consequence of demanding skepticism from a community is that you’ll see more people testing hypotheses.
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Love the SEO Theory blog. Definitely not like one of the many "herd following the sheep" SEO blogs we hear and see everyday
@incrediblehelp - totally agree, it rocks.