Sphinn - Googles Great Wall of SERP defense

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Sphinn It!

Went Hot: March 29, 2008 - 9:26 am
Posted By: SpostareDuro 200 days ago
Topic Type: News Story (Jump to http://www.huomah.com)
Category: Google Searching

Google doesn't like us optimizers gaming their algorithm. They have put these walls in place to keep us in check, thus making it an ongoing battle to grab the top spot.

6 Comments

Who Desphunn This (0)

Comments

from sza 198 days ago #

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"The sites ahead of it absolutely should not be ranking ahead of it."

I guess that's a sentiment many of us share.

In time, you get to know some SERPs very well. The players and their tactics; the snippets and indented results; the fluctuations, the omissions etc.

Those ranking ahead of you have less content and lower quality. Less incoming links and crappier than yours (sometimes the two link profiles are directly comparable because they overlap). They suck technically. They have not been updated for ages.

The explanation is that Google uses the notion of trust to an irrational degree. Those ranking ahead of you passed a certain threshold, you didn't.

They may be in existence since before the advent of Google and possess such high trust you cannot hope to acquire the same until about 2025.

from bwelford 198 days ago #

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I couldn't disagree more. Most often items are roughly where they should be. Some rogue web pages do rank highly but they are the exceptions not the norm.

from markymark 198 days ago #

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I'm not sure about the point of this article. The nature of an algorithm is that the nearer you get to the top, the more difficult it is to get any higher. There's no 'artificial' barrier there.

from CraigPayne 198 days ago #

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And the "wall" will also be constantly a 'moving target'

from TinPig 197 days ago # - show/hide this comment

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i agree with markymark - that article has no point.

from theGypsy 197 days ago #

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Ok, I can't speak for Brian,but let me give it a go...

Think UFC - all things being equal in talent, the heavier fighter wins out. I spent 20+ years in the martial arts and that is a reality. In search, think of that as authority. Certainly, alogrithms do what they may. To me he is merely lamenting the reality that all things being equal it is tough to take down an authority site.

I manage many authority sites in various niches and do feel sorry for the SEO's trying to catch up. Invade my SERPs with BH, I can see it and take you down. Nothing like having a strong profile. My take on his post was simply from the other side of the fence. As always, dialogue is good. And Brian sticking it out there at his age.... means a good future.

Once again, I can't speak for him, but that is my take... :0)