Sphinn - Social Media Guide for Big Brand Corporate Businesses

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Social Media Guide for Big Brand Corporate Businesses

Went Hot: March 27, 2008 - 8:03 pm
Posted By: Cumbrowski 464 days ago
Topic Type: News Story (Jump to http://www.searchenginejournal.com)
Category: Social Media

Why big brands should leverage social media and what do they have to watch out for, if they decide to jump on the social bandwagon. What are the slip falls, what are the dangers, the do's and don'ts, the possible rewards. A very detailed and comprehensive guide for corporate America and beyond.

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from bhartzer 464 days ago #

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Not only should big brands leverage social media, ALL brands, even the small ones, should pay attention to social media.

from JamesDuthie 463 days ago #

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The early bird will get the worm, as social media is very much about establishing authority. Those organizations in first will be the first to build authority, and others will be chasing their tails from that point onwards.

However, given the need for accountability and ROI within a corporate environment, I suspect many will bail out before giving social media a real chance. Building social media authority takes time, which is something I suspect most companies will fail to give it (at least in the short term).

I wrote about the issue here

from neelakanthap 463 days ago #

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That's great, it's very useful!

from lebrun 463 days ago #

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Great article. The adoption by large corporations is starting to pick up. What we are seeing is that many are now looking at setting up effective listening mechanisms (social media monitoring), which is a great way to start. The “powerful yet dangerous” part as you state above where there is still hesitation is when they want to move to engagement, and start joining the conversation about their brand. Several big brands are doing it right today and this is helping to create the positive case studies which will bring the rest on boar

Also, I agree with bhartzer above... all brands need to be listening & engaging in conversations about their brand.

from SocialSeoMaven 463 days ago #

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I'll be blunt...this post is useless without three questions being answered...no offense to the author...
Does that mean Ning or Crowdvine? How do you get people to join or notice you? How do you get people to create content and participate?

from crazycat 463 days ago #

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Good to read this post because I know nothing about big companies being into social media.