Sphinn - Do Privacy Policies Help Establish a Site's Trustworthiness?

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Do Privacy Policies Help Establish a Site's Trustworthiness?

Went Hot: March 28, 2008 - 3:53 am
Posted By: DavidWallace 463 days ago
Topic Type: News Story (Jump to http://searchengineland.com)
Category: Search Marketing

Bill Slawski wonders whether or not search engines might care whether a web site has a privacy policy or not. Is the content of a page less relevant or more relevant if there's a link on it to information about how any data collected about visitors might be used? Is it possible that a search engine might consider that the source of content is more trustworthy, and more authoritative if it does include such a page?

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from BogglesMyMind 463 days ago #

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Good article by Bill. Those that practice PageRank scultping may wish to reconsider if the Privacy Policy gets an automatic Nofollow so as to not steal link juice, eh?

from steaprok 463 days ago #

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Great Post Bill!

I can honestly say that I always learn something when I read your posts. Keep it up!

from smallbiztrends 463 days ago #

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Bill, this is excellent.

I have to say that I look at things like privacy policies, copyright notices, About pages and similar information. If I do not find such information on a site, that site has much less credibility with me. Even if it's an information site -- I trust the information more if I know the source and know that they care enough to write a privacy policy.

from St0n3y 463 days ago #

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regarding the sculpting issue mentioned by BogglesMyMind... one link to the privacy policy is all you need to allow it to be found by search engines. The site map can handle that... the rest can be nofollowed.

from BogglesMyMind 462 days ago #

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good point St0n3y, as usual. :)