Published: Mar 28, 2008 - 08:12 am
Story Found By: martinbowling 1416 Days ago
Category: SEM
4 Comments
4 Comments
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Comments
Like the blog juice tool. Nice.
Great article -- beyond informative
Covers all the basics, but I think a crucial point on information to gether on competitors is whether or not they are actively optimizing their site? Do they have knowledgeable experts working for them?Information to have handy when drawing up project goals and expectations.
Adding to Quentin6s comments, a good competitive analysis sets quantitative goals. Your client will have an idea just what SEM approaches competitors are taking and what they should do/spend to compete.