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8 Factors to Cover in a Competitive Analysis

Went Hot: March 28, 2008 - 8:12 am
Posted By: martinbowling 464 days ago
Topic Type: News Story (Jump to http://www.searchengineguide.com)
Category: Search Marketing

Coming from an agency, there are often times when there is need to perform a competitive analysis for a client in order to better understand the client's position in the competitive landscape. The main purpose of a competitive analysis should be to gain awareness of the competitive factors analyzed and to leverage the client's strengths, weaknesses, opportunities and threats (SWOT) to their advantage. So what kind of factors should be included in an online competitive analysis? Below are a few that I feel should always make the competitive analysis list:

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from SocialSeoMaven 463 days ago #

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Like the blog juice tool. Nice.

from BrickMarketing 463 days ago #

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Great article -- beyond informative

from Quentin6s 463 days ago #

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Covers all the basics, but I think a crucial point on information to gether on competitors is whether or not they are actively optimizing their site? Do they have knowledgeable experts working for them?

Information to have handy when drawing up project goals and expectations.

from SearchConversion 462 days ago #

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Adding to Quentin6s comments, a good competitive analysis sets quantitative goals. Your client will have an idea just what SEM approaches competitors are taking and what they should do/spend to compete.