Sphinn - Website Link Architecture for text links and image ALT text

39
Sphinn It!

Website Link Architecture for text links and image ALT text

Went Hot: March 28, 2008 - 6:55 am
Posted By: martinbowling 463 days ago
Topic Type: News Story (Jump to http://tonyadam.com)
Category: Link Building

Part of any link building campaign should always include the internal Link Architecture that you have within your domain and off the domain for link building activities. I tend to use the term Link Architecture because it is similar to the Information Architecture (I.A.) that is used within your site. The Link Architecture will give you a naming convention for text links and image alt text used for links on your domain or for any other link building.

To preface, I would say that it is important to have some sort of I.A. for your site prior to building out your pages. This can be done quickly by writing the information down on notecard(s). That being said, I would always recommend to create a formal I.A. and Link Architecture documentation. The benefit of creating formalized documentation is that you can pass it around within your organization to creative and development teams or an agency that could quite possibly be working with your organization.