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Page Rank vs Social Rank: Who will win?
Very few people will disagree that Page Rank has been a huge success for Google. While Page Rank was a great tool for building and ranking the world wide web, its days may soon be outnumbered. The emergence of blogs and social community sites are changing the rules, and at the same time Google's market appears to be maturing. Does this mean that the boom is over as people get bored of searching on Google? Measuring exactly how popular social community sites and blogs are will take more than Page Rank.
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Google will win - u will all be assimilated. I fail to see how Google's current ranking mechanisms cannot tell how 'popular' or relevant a community is? Ever heard of Forums? and Blogs? Ever heard of Google Blog Search?
Social spaces aren't new my friend. The indexing and retrieval, (IR) process isn't about measuring exactly how popular a social site is...
Furthermore, PageRank is merely ONE aspect of Google's IR methodologies and thus talking PR about IR isn't really a clean statement. I don't see how social networks are constricting Google's methodologies. People are searching and networking all the time, the 2 fit into the web-o-sphere together just fine.
Google and there pagerank will be around for a long time
We are in the middle of a fundamental shift in the search space. PageRank will certainly be around for a long time, but how people search and surf the web is changing. Social bookmarking sites are a great example of new search habits that are emerging. Any thoughts on why Google's traffic and ad clicks are slowing?
To be honest I haven't seen a major downturn in Google's search traffic beyond the usual monthly flux. With more and more people comming online around the world, it is likely to keep increasing. To be honest, I haven't seen any research/data showing that people are abandoning Search for Social Networking/Media.. have you? Do tell....
ComScore doesn't bare out the concept either (YoY) - I added FaceBook into the mix for fun here as well ; http://siteanalytics.compete.com/yahoo.com+google.com+msn.com+ask.com+FaceBook.com/?metric=uv
Social spaces are more about word of mouth, which has always existed. People may ask for reccomendations in social groups, but searching them as one would an engine, I can't see happening.
Beyond that, as I said, PageRank is merely the core of the layers of ranking mechanisms; the post should be titled; Will Social Networks replace Search Engines -- or something like that....
..and what IS social rank anyways? Something like this? http://www.huomah.com/Internet-Marketing/Advertising/Targeting-Social-Media-Influencers.html
lol......
As far as online activites are concerned, email still ranks well ahead of social networks, thus it may not be the behemoth that many see it as (yet)....
2c - peace