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Avatar Posted By: DaveF 199 days ago
Topic Type: News Story (Jump to http://blog.vkistudios.com)
Category: Google AdWords
"Just about everyone running a google adwords account has broad keywords inside their adgroups. This is mostly because this is the default match type. What most people don't realize is that bidding broad is like giving Google permission to waste your money on any terms its "expanded keyword matching technology" decides are "relevant". In many cases the terms can be far from relevant."
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from Jeremy 199 days ago #
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It's not what I would call scary ( ;-) ) but the article does have some good tips for working with broad match.


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