Sphinn - Rand Fishkin on Evaluating Link Authority

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Rand Fishkin on Evaluating Link Authority

Went Hot: April 2, 2008 - 2:29 am
Posted By: KenJones 461 days ago
Topic Type: News Story (Jump to http://www.seomoz.org)
Category: Link Building

Rand Fishkin put up this very informative post about link building and evaluating the authority of sites you may want to get links from. As the man himself states, "It doesn't get much more relevant than this."

6 Comments

Who Desphunn This (1)

Comments

from randfish 459 days ago #

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For goodness sake, people, there are much better stories out there than this one. Desphinn!

from evilgreenmonkey 459 days ago #

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To be fair, it was April Fools and there was very little real news around :(

I don't think it deserves a Desphinn though.

from KenJones 459 days ago #

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Rand's modesty aside, I still feel this was worth sphinning for the sake of the emphasis it gives to the idea of quality over quantity when building links. It may be old news to the more experienced SEOs here, but looking at who's sphunn this there are a lot of learners who can really benefit from advice like this.
And besides, surely it's better to see stories like this on sphinn's frontpage rather than stuff about the Google watch or Microsoft's million dollar search.

from mike.tekula 459 days ago #

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I agree - Rand's modesty is part of his charm, but this is definitely a valuable post.

There's a lot of discussion in the SEO community centered on how important it is to be spam free, informative and authoritative if you're going to attract any decent links...but here we have a few examples of the explicit recommendation of these criteria on authoritative/trusted pages written for those who do the linking - people outside the sphere of SEO for the most part, perhaps even unaware of what "SEO" is.

If nothing else it lends itself to the argument we need to make to some clients about the importance of building authoritative and informative pages before there's any likelihood of gaining quality inbound links. Some of my clients have come to me saying, "well company XYZ said they'd get me 500 directory links for $350" (yes this still goes on). This is the perfect reference to point them to as a way of reminding them that rational human beings do the most powerful linking, and they're not going to link to a website that is spammy or doesn't offer remarkable content.