Google Now Controls 69% of Online Advertising Market

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Sphinn It!

Went Hot: Apr 02, 2008 - 11:31 am
Posted By: yeepage 470 Days ago
Source: http://www.searchenginejournal.com
Category: Vertical Search

Google’s acquisition of DoubleClick has turned the company into double the online advertising juggernaut that it once was, with a total advertising market share of 69% according to Attributor’s study.

8 Comments

Who Desphunn This (0)

Comments

from richiepear 470 Days ago #

Votes: 1

Poor Microhoo .. ..

from SlightlyShadySEO 469 Days ago #

Votes: 1

It’s the end of the world as we know it...and I don’t feeeeel fineeeeee

from onreact 468 Days ago #

Votes: 0

#13http://sphinn.com/story/23951

from TinPig 468 Days ago #

Votes: 1

google simply has way too much power right now and what’s worse (brilliant?) is how they’ve indocrinated the public with the "do no evil" mantra. last time i checked, google remained a for-profit public comany whose board of directors and institutional share holders care more about share price than anything else.

from bwelford 468 Days ago #

Votes: 0

Given that their share price has plummetted to almost half of what it was at the peak, I’m sure it’s the financial market that has the biggest influence on Google at the moment. They’ll get back to normal programming (’Do No Evil’), when the share price is back up there again.

from iamlost 468 Days ago #

Votes: 1

Not addressed directly (either by Attributor or SEJ):* not all ads are delivered by ad servers - of course those numbers would be difficult to track.* many ad networks have and are opting out of ad servered wares - those numbers are also hard to track.Or, Google may have 69% of the online ad server market but not of the online ad market. From the study’s conclusions:* Content is proliferating all over the place - Attributor finds an average of 20 different copies for each article we track.* There is a lot of money at stake. 64% of the copies have ads on their pages and most republishing is on sites with > 1MM monthly unique users.* It’s an SEO goldmine. 57% of the copies we find do not link back to the original sites.Or, scraping is profitable. And widespread.

from richiepear 468 Days ago #

Votes: 0

(disclosure in that I work for attributor)Your ad server point is dead-on. This is a directional read of GoogleClick’s dominance, and probalbly the only measurable one unless you want to go the panel route which has its own holes.You’re right on scraping although based on current customers, full-blown scraping is the minority whereas most re-use is between 40-60% of the original. In theory, this group wil be open to adding links in return for the partial copying - this is what publishers are betting on and why they are signing up as customers.