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- SEO Theory - SEO Theory and Analysis Blog - Standards help us establish the value in our unspoken methods and resources. Standards help us show people that we need to seek better ways and new ideas. Standards divide the universe into “mumbo jumbo” and “accepted business practices”.

Standards will open the door for SEO secrets unlike any you have seen before because all the cool SEO tools will fall away and be replaced by a core set of tools everyone should know how to use. Anything else you develop for yourself will be cream. It will be the secret to your long-term success.
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