Sphinn - Foundation Friending - Step 2 of the Authority Building Process

39
Sphinn It!

Foundation Friending - Step 2 of the Authority Building Process

Went Hot: April 3, 2008 - 1:11 pm
Posted By: DavidWallace 191 days ago
Topic Type: News Story (Jump to http://www.searchenginepeople.com)
Category: Blogging

Jeff Quipp writes, "This post is entirely about getting started by building what I call ‘foundation friends’ … which I define as those initial few friends (all fans of each others work) that work together to built the authority and profile of each other."

7 Comments

Who Desphunn This (0)

Comments

from debram 191 days ago #

Votes: 0 | Vote:

+ -

"foundation" = good word.

from mphung 191 days ago #

Votes: 1 | Vote:

+ -

Great article. It's realistic and addresses a problem that affects more people than not, and the advice is fairly simple to put into practice. Only thing I would add would be more emphasis on "authenticity"... i.e., connecting with like-minded people is more than just using each other for Digg votes - you can't only ask for favors - you actually need to build some sort of authentic relationship with these friends.

from nsmseo 191 days ago #

Votes: 0 | Vote:

+ -

Another great read from Jeff - I thought the Eagles pic was first class :) I would have gone for Johnny Cash myself -- Ring of Fire -- the optimum support circle.

from jeffquipp 191 days ago #

Votes: 0 | Vote:

+ -

@ Deb ... thanks!

@ Melanie ... I was concerned people might think that. Stay tuned for next week's post then (ie. what to do with this group of friends), and hopefully its help to paint a clearer picture.

@ Paul ... thanks. I'm an Eagles fanatic :)

from SpostareDuro 191 days ago #

Votes: 1 | Vote:

+ -

Copy paste from post comment:

Jeff this was such a great post. And I absolutely feel that you’re on the money. ‘a collective’ I love that. It’s so borgish. :-) This post makes a few of the points that I attempted to make with my “Sphinn Underdog” post. A few supporters that stick together can build quite the collective over a period of time. We grow and learn together.

As long as we are providing quality content, authority grows and more will follow and so on. We have each other to call on in time of need and the list of friends continues to grow along with notoriety, readership and authority.

Win win.

Melanie: I'd like to think that 'friend' would be an automatic assumption of authenticity. It's a shame it has to be specified to make it decipherable.

from mphung 189 days ago #

Votes: 1 | Vote:

+ -

SpostareDuro: It should be, but the word "friend" seems to have lost a lot of meaning in this brave new (social media) world of ours. When you can have 3,000+ friends on MySpace and you can mass-friend (verb) people by clicking a box without even adding a personal note (Facebook), it can't be assumed everyone defines the word the same way.

There are friends and then there are social media "friends". Even the latter should be based on authenticity, but I don't think a lot of people (especially marketers) get that yet. Ones network is more (qualitatively) and less (quantitatively) than the sum of ones rolodex.

from SpostareDuro 183 days ago #

Votes: 1 | Vote:

+ -

Melanie: I am an an active social media participant. And I do not friend people without being sincere.
I repeat, "I'D LIKE TO THINK THAT 'FRIEND' WOULD BE AN AUTOMATIC ASSUMPTION OF AUTHENTICITY. IT'S A SHAME IT HAS TO BE SPECIFIED TO MAKE IT DECIPHERABLE"
For the record, I am no stranger to the realities of social media 'friending'..I have been on the 'forced to accept reality' end of the stick far too many times already. Nevertheless, we weren't created to have to decipher the differences. There are those that choose to make excuses for seeing friendships as having exchangeable meanings to benefit a bank account or a profit design. Seeing this as acceptable is beneficial only on a superficial scale (pocket value). It is never beneficial to humanity. We have become become a generation of persons that lack the basic skills required to nuture the environment and humankind as it should be as a direct result of these choices.
I am not condemning those that use social media for friendhips that bring about financial or other gain as opposed to sincerity of heart (and all that jazz)
I am only staing that one does not have to exist without the other.