Sphinn - Google AdWords Display URL Policy Reaches Local PPC Advertisers

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Google AdWords Display URL Policy Reaches Local PPC Advertisers

Went Hot: April 5, 2008 - 10:20 am
Posted By: bhartzer 458 days ago
Topic Type: News Story (Jump to http://www.vizioninteractive.com)
Category: Google AdWords

Beginning April 1, 2008, Google has officially changed their display URL policy. In short, what that means is that the URL that shows in your ad absolutely must be the URL that visitors get to when they click on your ad.

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from webhelp 457 days ago #

Votes: 2 | Vote:

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This is very important issue as it has a multitude of effects from less competition (multiple listings for the one site) and on the other hand creates issues if you're running ads on behalf of clients and host specific landing pages for their campaign.

It looks like this hasn't been fully implemented yet though:
http://sphinn.com/story/38646

from bwelford 456 days ago #

Votes: 2 | Vote:

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I think there's an important exception here as Bill explains in the post comments:
If my website has a unique tracking requirement, I am able to display a URL that’s different than the landing page URL even though the Google AdWords policy says that the display URL must match the landing page URL, “without exception”.

from dhurowitz 455 days ago #

Votes: 1 | Vote:

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I for one think this is a valuable change as too often same sites are using different url displays, thus frustrating users into finding a default site versus the alternative they were seeking when they chose to select another ad.