Sphinn Home » Google AdWords
Avatar Went Hot: April 5, 2008 - 10:20 am
Posted By: bhartzer 108 days ago
Topic Type: News Story (Jump to http://www.vizioninteractive.com)
Category: Google AdWords
Beginning April 1, 2008, Google has officially changed their display URL policy. In short, what that means is that the URL that shows in your ad absolutely must be the URL that visitors get to when they click on your ad.
5 Comments     

Comments

from webhelp 107 days ago #
Votes: 2 | Vote:
+ -

This is very important issue as it has a multitude of effects from less competition (multiple listings for the one site) and on the other hand creates issues if you're running ads on behalf of clients and host specific landing pages for their campaign.

It looks like this hasn't been fully implemented yet though:
http://sphinn.com/story/38646

from bwelford 105 days ago #
Votes: 2 | Vote:
+ -

I think there's an important exception here as Bill explains in the post comments:
If my website has a unique tracking requirement, I am able to display a URL that’s different than the landing page URL even though the Google AdWords policy says that the display URL must match the landing page URL, “without exception”.

from dhurowitz 105 days ago #
Votes: 1 | Vote:
+ -

I for one think this is a valuable change as too often same sites are using different url displays, thus frustrating users into finding a default site versus the alternative they were seeking when they chose to select another ad.

from bhartzer 101 days ago #
Votes: 0 | Vote:
+ -

We have received word that ReachLocal is not affected by the new Google AdWords display URL policy. More coming soon...

from incrediblehelp 100 days ago #
Votes: 0 | Vote:
+ -

I am not seeing them enforce the new rule on anyone to be honest.


Log in to comment or register here.

Top 10 Most Sphunn
In What's New

  1. Matt Cutts on Spam [video] (15)
  2. Google Loses $13 Billion Overnight…... (15)
  3. Google To Test A Search Interface T... (14)
  4. Insight into Google's Digg-like Soc... (13)
  5. Improving Your Skillset: Your Path ... (13)
  6. Ultimate Guide to Search Marketing (12)
  7. 13 areas to evaluate your ecommerce... (12)
  8. 5 most effective ways to write a Bl... (12)
  9. Social Search Is the New Black (11)
  10. Top 5 SEO Blogs Ever (11)

Latest Comments

Search Marketing Expo

Save the date for:
• SMX Local & Mobile - San Francisco, CA (July 24-25) See the agenda, and register now!
• SMX Sao Paolo - Brazil - (Aug. 7-8)
• SMX China - September 23 & 24, 2008
• SMX Stockholm - September 23 & 24, 2008
• SMX East - NYC - (Oct. 6-8) Registration is now open.
• SMX London - November 4 & 5, 2008