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Diane Aull points out that sometimes it seems everybody these days is starting a company blog and then asks the question how do you decide if blogging for your business is worth the investment of your time?
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Comments

from bwelford 456 days ago #
Votes: 1 | Vote:
+ -

Good article covering all the angles.  It's as simple as 1, 2, 3.
1.  Businesses must dialogue with customers and prospects.
2.  The blogging 'channel' beats all others in ROI in contacting the prime clients.
3.  Somehow you've got to use this channel.  QED


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