Sphinn - Can Clicks Hurt?

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Can Clicks Hurt?

Posted By: kphilbin 187 days ago
Topic Type: News Story (Jump to http://blogs.mediapost.com)
Category: SEM

In the effort to capture the mighty click, advertisers are creating more intrusive and annoying ads which leads us to ask - is it worth it? What metrics should a savvy marketer watch and how do you measure success without first identifying a realistic on line media goal? David Koretz points out that just because the metrics are readily available, does not mean they are the ones to watch.

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from Doubleohd 187 days ago #

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Every search marketer should know and understand that it's not the quantity, but the quality of clicks that matter. Traffic means nothing unless you engage the audience in a way that leads to some desired outcome. Whether it's a subsciption, a lead, or a sale, simply coming to the site is no longer enough.

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