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Avatar Posted By: DoshDosh 233 days ago
Topic Type: News Story (Jump to http://www.readwriteweb.com)
Category: Other Online Marketing
A new study by Canadian research firm Pollara has surfaced data indicating that Malcolm Gladwell's popular theory about key influencers moving markets may not be valid. Gladwell's arguments in the 2000 book The Tipping Point had reached levels of cliche approaching The Wisdom of Crowds, in large part because of its seductiveness to marketers.
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