Sphinn - Is Your SEO Firm Outsourcing Your Work?

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Sphinn It!

Went Hot: April 3, 2008 - 4:35 pm
Posted By: aimClear 193 days ago
Topic Type: News Story (Jump to http://www.toprankblog.com)
Category: Other Search Marketing

Lee Odden writes: "Personally, I think if a SEO firm outsources part of a client’s SEO or social media marketing program, they must be actively, if not intimately involved with the work." Otherwise, it’s pretty much a crap shoot what the client is actually getting for their money."

6 Comments

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Comments

from aimClear 192 days ago #

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One of the powerful tools our agency brings to clients is the strength of our relationships with some of the best specialized SEM vendors in the world. No company can be a specialist at everything.

We're straight up with potential customers as we believe these types of collaborations recommend us AND our vendor-partners. In turn our strategic partner-agencies bring us work when we can truly compliment the efforts.

We work closely, hand in hand, and as a single team built on the experience of many mutual client-projects prior.

from andrewsho 192 days ago #

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what you said Marty

from kevinheisler 192 days ago #

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what you said Andrew - upfront, honest, transparent partnerships is the way2go

from markwarren 192 days ago #

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I agee Lee. We hve started doing SEO for clients after learing a little of th black art and you have to know your clients and their business goals, cmpetition befor you can do th client a good job. Its the same in web design too. I reently came across an SEO cmpany osting their ability only to find that they farmed it out to India.

from iBrian 192 days ago #

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Quite agree with Lee - outsourcing isn't a techie job, it's a management role.

I'm repeatedly used as a subcontractor by other SEO firms, but they have a reasonably clear idea of what's going on. They have to for ensuring proper co-ordination between departments (PR, electronic channels, PPC, copy-editing, etc).

Evaluating link building by link volume rather than impact on rankings is a bit daft, though - link volume is easy, link quality is the difficult bit. No wonder Lee was a little surprised by that.

2c.

from SocialSeoMaven 178 days ago #

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Decent article about ethics and accountability in the SEO business.

I think the premise is slightly flawed--this isn't unique to outsourcing SEO.