My Network
FeedsSorry this site requires JavaScript to be enabled in your browser. See the following guide on How to enable JavaScript in Internet Explorer, Netscape, Firefox and Safari. Alternatively you may be blocking JavaScript with an advert-related or developer plugin. Please check your browser plugins.
Sphinn Sponsors
Top 10 Most Sphunn In What's New
- The Google Operating System Is… (24)
- Page segmentation and link building (22)
- What do SEOs need to know about… (18)
- Keywords, Probability &… (16)
- Interview with Rae Hoffman AKA… (16)
- SEO Company Caught By Client… (16)
- Happy Birthday Sphinn (15)
- Jordan K’s Definitive Mobile… (15)
- 30 Blog Improvement Tips to… (14)
- How to Preview Your Google SERPs… (13)
Latest Posts In Sphinn Blog
- When I attempted to modify a Sphinn Submit…
- One more note on feature changes - many people…
- Good, but certainly not new. I saw Matt Cutts…
- Thanks ReinerNL. The PDF guide is proving very…
- Hi All - a number of bugs have been cleared - a…
- Ok, I've learned that we don't have…
- Woa- also looks like avatars are getting…
- Some nice changes here. I’ve never made any…
- When submitting, it only shows major categories,…
- I've been loving the speed of Chrome, but do…
- - Read more -
RSS Feeds
Upcoming Conferences
Search Engine Land produces SMX, the Search Marketing Expo conference series. SMX events deliver the most comprehensive educational and networking experiences - whether you're just starting in search marketing or you're a seasoned expert.
Join us at an upcoming SMX event:
Upcoming Webcasts
Learn more about search marketing with our free online webcasts and webinars from our sister site, Search Marketing Now. Upcoming online events include:
- How Large Offline Marketers Drive Superior Search Marketing Results - July 21, 2009
- Trademarks, Brand Terms and PPC Advertising: Updates You Must Know - July 22, 2009
- Attribution Management Buyers Guide - July 28, 2009
Comments
You beat me to it. This is the worst change for brands that I have seen. Google is going toi hurt a lot of big brands and allowing people to ride on the tail of the brand is not fair.
I completely agree with you rishilakhani, we will have to carefully monitor the impact. However it will make it easy for PPC agencies to answer the age old question of "why should i bid on brand?"
Possible impacts in the UK: Escalated costs of brand keywords - from £0.05 to up to whatever the market bears. Results? Increase in google share prices. They have found a way to beat recession, thats for sure.
CTR will also decrease and the "dodgy" affiliates will appear to take advantage of the low CPC/high volume traffic. Affiliate Networks will have to build a more robust technology to track and enforce their client’s trademark policies.