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Talking about those unsung heroes of conferences like SES, the foot soldiers of brand equity: Chochkies…a.k.a. leave behinds a.k.a. promotional products, premiums etc. etc. Though we oft take these small stars of the business world for granted, sometimes these knickknacks drive entire industries…for example the pharmaceutical industry spends several millions per year to produce effective leave behinds that keep their drugs top of mind for doctors
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from dannysullivan 2561 Days ago #
Votes: 0

This is a great review, but "Chochky" meant nothing to me. Changing your headline to hopefully give it better play. And how did I miss that swag?

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from theWiseman 2561 Days ago #
Votes: 0

Danny, thanks for the great input. I’ll work on that in the future :)

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from qwerty 2561 Days ago #
Votes: 0

My family always spelled it tchotchkes :)

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from Silver 2561 Days ago #
Votes: 0

Yeah, I think the spelling is "tchotchkes". It’s Yiddish for "trinket": http://www.google.com/search?q=define%3Atchotchke

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from Silver 2561 Days ago #
Votes: 0

Actually - there are multiple, variant spellings, but I think "tchotchke" is the dominant one.

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from theWiseman 2560 Days ago #
Votes: 0

Actually when I researched the spelling...the popular spellings I came up with were Chochky and Chotsky.

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from theWiseman 2560 Days ago #
Votes: 0

Thanks for the links to the spelling, I stand corrected.

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from qwerty 2560 Days ago #
Votes: 0

There isn’t really a right and wrong, because the word is being transliterated from a different alphabet. And then there’s the pronunciation. Yiddish has a lot of regional differences, from Germany to Russia, Poland, Lithuania, etc. and that’s also apparently affected by how removed the speaker is from a native speaker -- people I know whose families have been in the US longer than mine has pronounce things much more American than we do -- a lot less swallowed syllables, back of the throat ch and r sounds, that sort of thing. But it’s a very cool language.

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