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To be a successful marketer, in any medium, the most important thing you need to master is the art and science of segmentation. You need, as Dan Kennedy has often opined, a "Message to Market" match. The better you know your audience, the higher your conversions are going to be. In this particular case, I knew three major things about my demographic.
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The link doesn’t work and I didn’t find the post browsing the site...???