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Sphinn Home » SEM
Social Media Marketing is NOT a Direct Response Channel
Avatar Went Hot: Apr 08, 2008 - 03:52 am
Posted By: theGypsy 464 Days ago
Source: http://www.10e20.com
Category: SEM
10e20 - Social is about the knock-on positive, long-lasting, organic/SEO, bookmarking, tagging, forwarding, viral sharing, brand, search and actual social benefits. It’s about the consistent long term placement of your brand(s). Social is maintaining your brand and your reputation. In its best form it multiplies over time with compound growth. It’s all about acting like a human and networking in it’s traditional form; being a part of the discourse, part of the conversation, meeting people and not sucking people into an E-commerce funnel. In Social, it’s the shared experience among groups and audiences that provides value to your bottom line.
 2 Comments  

Comments

from onreact 463 Days ago #
Votes: 0

Very on point. Couldn’t agree more.

from amabaie 463 Days ago #
Votes: 0

Indeed, this is the problem when talking about any public relations or media relations campaign with sales-oriented marketing folks.

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