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Went Hot: April 7, 2008 - 1:56 pm
Posted By: TheNanny612 454 days ago
Topic Type: News Story (Jump to http://www.shimonsandler.com)
Category: Search Marketing
The Conversion Funnel consists of 3 parts. Keywords can be segmented into these three segments:
1) Awareness
2) Consideration
3) Purchase
3 Comments
Comments
if you sell ANYTHING online, you must read this
I generally disagree that my CPC is going up for consideration type keywords and that my keywords are always becoming more exact for purchase type keywords. What am I missing?
Very useful. Good explanation on ketword segments with conversion funnel.