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Shimon Sandler details the Conversion Funnel...

The Conversion Funnel consists of 3 parts. Keywords can be segmented into these three segments:
1) Awareness
2) Consideration
3) Purchase
Comments3 Comments  

Comments

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from kevinheisler 2356 Days ago #
Votes: 0

if you sell ANYTHING online, you must read this 

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from boorishamerican 2356 Days ago #
Votes: 0

I generally disagree that my CPC is going up for consideration type keywords and that my keywords are always becoming more exact for purchase type keywords. What am I missing?

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from crazycat 2356 Days ago #
Votes: -1

Very useful. Good explanation on ketword segments with conversion funnel.

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