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Sphinn Home » SEM
Keyword Segments within the Conversion Funnel
SEM News Source: http://www.shimonsandler.com
Published: Apr 07, 2008 - 01:56 pm
Story Found By: TheNanny612 1872 Days ago
Category: SEM
Shimon Sandler details the Conversion Funnel...

The Conversion Funnel consists of 3 parts. Keywords can be segmented into these three segments:
1) Awareness
2) Consideration
3) Purchase
 Comments3 Comments  

Comments

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from kevinheisler 1872 Days ago #
Votes: 0

if you sell ANYTHING online, you must read this 

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from boorishamerican 1872 Days ago #
Votes: 0

I generally disagree that my CPC is going up for consideration type keywords and that my keywords are always becoming more exact for purchase type keywords. What am I missing?

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from crazycat 1872 Days ago #
Votes: -1

Very useful. Good explanation on ketword segments with conversion funnel.

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