Andrew Goodman writes, "Maybe it’s just me, because I’ve spent years ingesting the Purple Cow Kool-Aid. But I can never get over the number of cookie-cutter, copycat businesses that spring up online. Choosing the exact same business model as someone else almost appears to be a favorite pastime in North America these days. Kind of a macho, or at least masochistic, thing. Like training for a marathon, or riding in the Tour de France without Lance Armstrong’s genetics."
2 Comments
2 Comments
Comments
Some great points in here. Sometime it would be great to hear you expand on the idea that sometimes less is more when managing PPC. Given the relative intelligence of matching technolgoy today (for example, "car" mapping to "automobile"), I’m surprised at how much effort people still put into keyword lists. It seems to me like time is better spent on testing ad copy or better yet, landing page copy/design.
It’s even worse here in Asia when managing PPC means buying more keywords and not optimizing the ones you have. No way I would copy the competition or follow Fred into the lake. But then again, I would marry Angelina.