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Avatar Posted By: claypots 101 days ago
Topic Type: News Story (Jump to http://searchengineland.com)
Category: Google
The Wall Street Journal said this is a very limited test, triggered by a "very limited percentage of Yahoo's Web search queries." Why would Yahoo do this? Reportedly, Google's ad generate more revenue and Yahoo may have areas where they have limited search ad inventory for specific queries. This may lead to a "broader search ad outsourcing arrangement" between Google and Yahoo.
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