Sorry this site requires JavaScript to be enabled in your browser. See the following guide on How to enable JavaScript in Internet Explorer, Netscape, Firefox and Safari. Alternatively you may be blocking JavaScript with an advert-related or developer plugin. Please check your browser plugins.

The Wall Street Journal said this is a very limited test, triggered by a "very limited percentage of Yahoo’s Web search queries." Why would Yahoo do this? Reportedly, Google’s ad generate more revenue and Yahoo may have areas where they have limited search ad inventory for specific queries. This may lead to a "broader search ad outsourcing arrangement" between Google and Yahoo.
CommentsDiscuss  

Comments

Upcoming Conferences

Search Marketing ExpoSearch Engine Land produces SMX, the Search Marketing Expo conference series. SMX events deliver the most comprehensive educational and networking experiences - whether you're just starting in search marketing or you're a seasoned expert.



Join us at an upcoming SMX event: