This post is not about all the typical page optimizations. It is about how to write content optimized for the Search Engines, and human visitors.
2 Comments
2 Comments
Sorry this site requires JavaScript to be enabled in your browser. See the following guide on How to enable JavaScript in Internet Explorer, Netscape, Firefox and Safari. Alternatively you may be blocking JavaScript with an advert-related or developer plugin. Please check your browser plugins.
Upcoming Conferences
Search Engine Land produces SMX, the Search Marketing Expo conference series. SMX events deliver the most comprehensive educational and networking experiences - whether you're just starting in search marketing or you're a seasoned expert.
Join us at an upcoming SMX event:
- SMX Paris - June 6-7 2013
- SMX Advanced - June 11-12, 2013
- SMX East - October 1-3, 2013
- SMX Stockholm - Oct. 14-15, 2013
- SMX Milan - Nov. 7-8, 2013
- SMX Social Media Marketing - Nov. 20-21, 2013
- SMX Israel - January 2014
- SMX West - March 11-13, 2014
- SMX Toronto - March 2014
Latest News From Marketing Land
Upcoming Webcasts
Learn more about search marketing with our free online webcasts and webinars from our sister site, Digital Marketing Depot. Upcoming online events include:
- Taking your PLA Campaigns to the Next Level - Jun 4
- Increase Shares, Tweets, Likes, and Pins to Fuel Search and Drive Engagement - May 30
- Take a Closer Look at Links – Why a Site Ranks - May 21
- The Future of Digital Marketing Services: Where Will Agencies be in 2014? - May 15
- Unlock the Key to Successful Forecasting and Conversions with Big Data - Jun 20
Research:
Whitepapers:
- PPC Bid Management Guide
- The Marketer’s Guide to Driving ROI From Facebook Advertising
- Collaborative Customer Interactions Management
- How To Create a Data-Driven Dynasty
- Top 10 Ways to Improve Digital Experiences
Latest News From Search Engine Land
- SearchCap: The Day In Search, May 17, 2013
- Google’s Matt Cutts: Domain Clustering To Change Again; Fewer Results From Same Domain
- Yandex Announces “Interactive Snippets” & SERP Redesign At Moscow Conference
- Search In Pics: Google Blimps, Sullivan Junior At Google LA & A Google Mohawk
- Google Updates AdWords Express Sign-Up Process, Ad Copy Preview And Dashboard
- - See more news at Search Engine Land -
Comments
This is a great article. Nothing much else matters if you don’t have quality content on your website.
Yes, copywriting is quite often neglected. An observation I made is that good writing guidelines, as promoted in WCAG for example, are often in phase with good SEO writing : front-loading, use of a clear language... Tough, i felt while reading you post that the emphasis on "seo copywriting" was pretty strong and "smelt" SEO too much IMHO ;)