Sphinn - Yahoo to Test Run Google Ads Alongside its Search Results

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Yahoo to Test Run Google Ads Alongside its Search Results

Went Hot: April 10, 2008 - 12:41 pm
Posted By: SnoopBloggyBlog 450 days ago
Topic Type: News Story (Jump to http://www.betanews.com)
Category: Yahoo

In what appears to be a very carefully considered, strategically phrased statement this afternoon, Yahoo said it will actually test carrying Google's ads on its own pages, calling the test a "strategic alternative." Microsoft isn't happy and quickly responded.

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from netgeek06 450 days ago # - show/hide this comment

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I think Google is trying to get more control over the paid search market.

from DanThies 450 days ago #

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As opposed to trying to sell LESS advertising?? That's like saying you think 7-11 is trying to get more control over the cherry flavored slushy market. :D Of course they are, it's their job.

Obviously Yahoo is trying to do a better job of monetizing their search results, and this will let them gather some useful data that will help them improve their offering... while desperately trying to fight off Microsoft.

from TinPig 450 days ago #

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as long as google stays out of the slushy market, i think we'll be okay.

from eshop600 450 days ago #

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There was talk of google buying experian, they hold a lot of information on people's financial situation, where will it end?

from Phil 449 days ago #

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I don't think Google will get their hands permanently on Yahoo!'s search results that easily. Is Yahoo! simply choosing the lesser evil to partner with, until they have a plan to escape the danger zone? Isn't this a temporary arrangenent to fend off MSFT to buy extended planning time? Microsoft seem to have their sights on convincing the Yahoo! shareholders of their commitment to landing the takeover successfully, whatever it takes.