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Went Hot: April 12, 2008 - 1:14 am
Posted By: MattMcGee 37 days ago
Topic Type: News Story (Jump to http://searchengineland.com)
Category: Search Marketing
6 Comments
Went Hot: April 12, 2008 - 1:14 am
Posted By: MattMcGee 37 days ago
Topic Type: News Story (Jump to http://searchengineland.com)
Category: Search Marketing
6 Comments
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Comments
Hey Matt,
This is a really good case study and I'm forwarding it around to some contacts and clients. But, I have a nagging question. A little red flag went up when I searched on Jason van Orden. In your case study, two different products of his are mentioned (one is a podcast and one is a book) but you don’t say they are by the same person.
* "Internet Business Mastery podcast, I heard about people doing marketing through this new media, Web 2.0 age, and I knew I could make it work."
* "I also learned how to promote my podcast from Jason van Orden and his excellent Promote Your Podcast book. After I applied his techniques I saw my subscribers go from five to about 250."
Early in the article you say that you don’t have a professional relationship with John Tuggle but do you have a professional or social relationship with Jason van Orden?
This doesn’t change how I feel about the great content you’ve included, I just want to make sure I know the whole story when I talk to folks about it.
Elge
Hi Elge - thanks for the kind words.
I'd never heard of Jason Van Orden until John mentioned him in the email. I had to lookup the URL for that Internet Mastery thing when John sent me his replies to my questions. Don't know Jason, never met him.
I do know Miriam, the web designer mentioned; never met her in person, but we are email friends. Miriam responded to my first interview (from March) when I asked at the end for others to share their own small business success stories. And that's how I got connected with John. :-)
Any other questions? Please do fire away. And thx again for the compliments.
How refreshing to see a social media case study that shows how someone overcame real-world obstacles with persistence and creativity online. It sure beats the common how-I-got-a-bazillion-links-in-a-fortnight posts that often are difficult to replicate for other businesses.
@markalves -- I agree 100%. Even if you're a solo act, enough hard work and creativity and you can make it work for you. Thx for your kind words.
That is a great story Matt and a nifty use of technology. In fact its an amazing story of using current technology to take a business out of the basement and make it webwide.
Thanks for the report....and congrats to Miriam.
Dave
Thanks Dave!
This was such fun, and I am just loving this series of Matt's. What a treat to have a client featured in his column.
Miriam