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Recap of my SES session. The highlights:

-If you don’t have time for SEO at first, just make your system flexible enough to do it later.

-Don’t be your own worst enemy by initially building in things that block you from being found.

-People don’t search for things using shiny new web 2.0 words without vowels. Those are made up words. No really.

-It’s OK if your site isn’t 100% SEO friendly. Neither is Sphinn.

-You can indeed go wrong with user-generated content. But you can go right.
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from johnandrews 2577 Days ago #
Votes: 1

I enjoyed your presence at the podium, Vanessa, and look forward to even more words next time. You have a lot to offer the audience. As for SEO hindsight, that’s always a problem, no? It’s easy to say "don’t worry about SEO, but make sure you’re ready for it" but often that’s like building the cart not knowing what will be pulling it. Sure it’s a cart, but will it survive? I vote differently - hire a good SEO consultant for a limited engagement to advise the development team on the core infrastructure, and to set the stage for what they will likely be doing for search marketing down the road. I do those engagements... no long-term contract, no big upfront investment, just business consulting with a focus on SEO in the future. I tell people that is probably the most cost-effective use of an SEO consultant’s time, second only to the consults that should take place before a big generic domain is purchased or leased for development.

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from vanessafox 2577 Days ago #
Votes: 1

I definitely agree -- you have to know what your infrastructure should be flexible to later do. I tried to cover a few of those things, but a consultant who can look at the specific site can be very helpful in outlining those things for a company. The basics, of course, are things like being able to modify title tags, meta tags, body copy, alt tags on images... all the seo 101 stuff. If you have to redesign your entire site later in order to make those types of changes, you’ve put yourself in a hard spot And you don’t want to initially hide your entire side with javascript, Flash, or frames. Definitely agree that knowing your long term strategy so you can build towards it is the way to go.

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from JohnWeb 2577 Days ago #
Votes: 0

And don’t forget session IDs, it’s always good to plan on using lots and lots of clunky session IDs so you track every move the user makes and give them personalized results...errr wait a minute...on second thought thinking about using a system that doesn’t require session IDs at all in the beginning is a lot easier than converting it later.

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from Sebastian 2577 Days ago #
Votes: 0

So true. Most developer teams create their biggest SEO problems with the concept. Next milestone is the silent rewrite of the concept by coding something different.

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