SEO is starting to get more and more press coverage from mainstream media! The SEO and search marketing industry is getting hotter and hotter!
5 Comments
5 Comments
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Comments
Good article full of great advice. It’s exciting to start seeing SEO being covered in a more positive light than it has been in the past.
"At Bankrate, Mr. De La Garza showed editorial employees that, for some articles, deciding on about 10 main keywords before writing could help increase their number of page views." All you really need to do pre-publication in terms of content optimization is to have one term in mind and then use it in the page TITLE. That’s all. No need to dig up 10 terms. "They began to coordinate metatags -- Web coding describing a page’s content to search engines -- headlines, and keywords’ frequency, formatting and placement. Content that’s higher on a page, where spiders will read it soon after beginning to scan the page, tends to help get that information featured in search rankings." META data optimization is done strictly to increase CTR. It has nothing to do with placement. Keyword frequency and other factors are not necessary to think about when writing copy. You can modify them after the fact if necessary, but if you’re talking about "blue widgets" you’re going to repeat that few times naturally even without meaning to. "A site’s structure can make a big difference in how easily a spider can crawl it. Web addresses that use keywords related to the content of the page generally help a search engine better correlate them with the site. For example: www.yourwebsite.com/keyword/filename.html. The closer the keyword is to your homepage in the Web address, the more relevant a search engine will consider the page to be for that keyword, and the more likely the search engine will be to give your site a better ranking." Keywords in URLS have nothing to do with crawlability. Having keywords in URLs near the domain root also is irrelevant to ranking. "Spiders read pages starting at the top left corner of a page" No...spiders read a URL’s source code from top to bottom; depending on CSS and HTML layout (e.g. in cases where content is positioned above navigation), that doesn’t necessarily mean spiders start reading from top left corner. WSJ needs to dig a little deeper before publishing articles about SEO.
The WSJ editor gave a great writeup of good semantic SEO best practices - the only problem is this isn’t 1999. Overlooked is the liberal use of subdomains and multiple domain names.
>Overlooked is the liberal use of subdomains and multiple domain names. Too true. Which person commenting here could get away with mortgage-calc.com AND mortgagecalc.com both ranking at the top of the search results?
Is it against the Google TOS to own multiple domains ranking for the same KW?