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The SEO community has been foaming at the mouth lately over whether or not we need standards for the industry. Standards won't signal maturity, but will rather lead to homogenization of industry strategy. Ethical and educative issues should be addressed through the agency-client relationship, not via outside arbitration. And risk ratings should be assigned to tactics on a per client basis.
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Comments

from Jill 449 days ago #
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Well reasoned and thought out article. Definitely agree!

from kevinheisler 449 days ago #
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great post, William. Keeps the debate white-hot!

from WebGeek 449 days ago #
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Great post. A voice of reason. :)

Have to say, great title.

from incrediblehelp 448 days ago #
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One of the best articles yet on the topic.

from TinPig 446 days ago #
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i agree that standards to protect clients against unethical service providers are not needed. however, there is another party involved here that most of the discussion on this topic overlooks, and that's the user. like everyone else, i've offered my own take on this issue - http://www.tinpig.com/2008/04/seo-standards.html


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