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Avatar Went Hot: April 12, 2008 - 8:26 am
Posted By: paulmcdevitt 139 days ago
Topic Type: News Story (Jump to http://searchenginewatch.com)
Category: SEO
The SEO community has been foaming at the mouth lately over whether or not we need standards for the industry. Standards won't signal maturity, but will rather lead to homogenization of industry strategy. Ethical and educative issues should be addressed through the agency-client relationship, not via outside arbitration. And risk ratings should be assigned to tactics on a per client basis.
5 Comments     

Comments

from Jill 138 days ago #
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Well reasoned and thought out article. Definitely agree!

from kevinheisler 138 days ago #
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great post, William. Keeps the debate white-hot!

from WebGeek 138 days ago #
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Great post. A voice of reason. :)

Have to say, great title.

from incrediblehelp 137 days ago #
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One of the best articles yet on the topic.

from TinPig 135 days ago #
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i agree that standards to protect clients against unethical service providers are not needed. however, there is another party involved here that most of the discussion on this topic overlooks, and that's the user. like everyone else, i've offered my own take on this issue - http://www.tinpig.com/2008/04/seo-standards.html


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