Discussions have ranged on emerging opportunities for search marketers that make search campaigns more effective. The exploration of search-focused content strategies, search as research, and comprehensive measurement models all address the need for search marketers to reach beyond tactical levers to harness the full potential of the search landscape.
This column, however, will focus on the role of search marketing itself, and how changes in the digital marketing landscape will redefine the notion of what it means to be a "search marketer."
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This column, however, will focus on the role of search marketing itself, and how changes in the digital marketing landscape will redefine the notion of what it means to be a "search marketer."
Discuss
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