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A landing page is any page on a website where traffic is sent specifically to prompt a certain action or result. Think of a golf course… a landing page is the putting green that you drive the ball (prospect) to. Once on the green, the goal is to get the ball into the hole. Likewise, the goal of the copy and design of a landing page is to get the prospect to take your desired action.
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from PaulaBrett 147 days ago #
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Excellent post, excellent blog, I'm adding it to my feed, thank you. Keep up the great work. Best wishes, Paula Brett


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