Sphinn Home » Other Search Marketing
Avatar Posted By: bbcarter 446 days ago
Topic Type: News Story (Jump to http://www.marketingexperiments.com)
Category: Other Search Marketing
An oldie but a goodie, surprised this hasn't been sphinned yet. "How we tested the impact of press releases on website traffic and inbound links, and found that effective PR can deliver an ROI superior to PPC advertising."
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