The early mail guys knew what mattered: tracking your results, knowing your profitability metrics, marketing to strong lists, testing different versions, writing compelling headlines, crafting copy which sells.
4 Comments
4 Comments
Comments
I love the link to the 80-year-old chapter about writing headlines. Classic stuff.
Your article is right on and is inline with what I have been saying since I first entered this industry almost 15 years ago.It might be called Internet Marketing but it is STILL marketing. The same tried and true marketing rules still apply. The difference is in the tools, not the principles.Cheers.
Nice piece, thanks. About 2 years ago I joined a direct-mail/marketing company as their in-house SEO. I’ve learned a LOT from what I used to think of of as a dinosaur of a business model.
Quote from article:"That’s the critical idea of the List-Offer-Package Rule: even a plain note to a highly targeted list will outpull the perfect package sent to an untargeted list by 10 to 1."It is absolutely amazing how few marketers really understand this point.