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Avatar Posted By: martinbowling 146 days ago
Topic Type: News Story (Jump to http://frankconradmartin.typepad.com)
Category: Social Media
Seth Godin is one of my marketing heroes. He’s a thoughtful marketer and frequently on the vanguard of various new media applications. I read all of his books, and never fail to learn something from them. I subscribe to his blog, and have read many of them several times.

But in one of his more recent blogs, "Drip-Drip-Drip", I saw an inconsistency so glaring it deserved investigation.

In "Drip Drip Drip goes the Twit", Seth makes the terrific point that trust is built over a period of time - it happens over a long period as you get to know someone and come to understand who they are and what they stand for - and he drives the point home that the time to begin developing that trust is before you need it. So true. Publish NOW, he says, either in blogs or in little “twits on twitter”.
2 Comments     

Comments

from swags2804 146 days ago #
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Nice article. Makes you think. Wonder why Seth hasn't taken any action? Perhaps the benefits outweigh the rep management issues. Great find, Martin.

from BrickMarketing 146 days ago #
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We agree with swags.  Awesome find... definitely something to think about.


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