News Source: http://www.copyblogger.com
Published: Apr 16, 2008 - 05:47 am
Story Found By: gyutae 1398 Days ago
Category: SEM
This technique acts like a remote control to get your readers to take action. Press this “magic button” and you’ll see your results improve dramatically.
7 Comments
Comments
going after the passion as opposed to the pocket change. good stuff. :-)
A couple years ago, I had a job selling banner advertising and I always stressed to my boss that, while it may seem obvious, it’s crucial to tell the visitor how to interact with the ad. I wanted to include the phrase "Click Here" in the last panel of every banner ad, but he said to scrap it. Finally, one day we agreed to test both approaches, and guess which one got the highest click through rate?It sure does feel good to pwn your boss every once in a while ;-)
This was a wonderful post - Everyone should read this. *=)
Great informative article... copy makes it or breaks it!
Which is the point underlined in Seth Godin’s "The Big Red Fez" - only he called CTA a "banana". :)
As a former web content manager and web writer, I have heartburn with the phrase "click here". You can be descriptive in your call to action and still get the reader to "click here". Example, "<u>order your widget now" (underlined with a link to the order form).</u> Web readers know that text that’s a different color or that’s a different color and underlined is a link. The visual cue is more scannable than reading the text "click here"!My experienced opinion :)
I totally agree with Jpajari. This article is ok but I didnt learn anything from it. The art is in writing strong calls to action within the ad copy WITHOUT using ’click here’, and ideally using a keyphrase that resonates with the reader. Where possible try also to prequalify any of the main questions a reader may have within the ad copy, this way a click will be much more likely.