Sphinn - Your Site's Manifest Linking Destiny

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Sphinn It!

Went Hot: April 18, 2008 - 1:21 am
Posted By: gyutae 445 days ago
Topic Type: News Story (Jump to http://searchengineland.com)
Category: Link Building

One of the challenges link builders face is pursuing links that will differentiate one site from competing sites in a way that still produces a natural ILP (inbound link profile). Backlink forensics is a method I use to see who already links to who, and part of that process, perhaps the most important part, determining why.

9 Comments

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Comments

from bwelford 445 days ago #

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I'm not sure about this new term. MLD sounds like another term for USP. I think that's something that comes up in the basic strategy for your business before you even get to designing your e-commerce website.

from linkmoses 445 days ago # - show/hide this comment

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bwelford - I didn't say I was trying to coin a new term, and I don't give a shi* if anyone ever uses it. USP, ULP, LB, MLD, who cares. The point is I see cases day after day after day where people miss some of the very things that make them different. I had a client that's a reknowned piano builder. They didn't see the link potential that they -and only they- had from a historic and educational perspective. They focused purely on the commerce aspect of link building. You may be lucky enough that to be so skilled that to you this is a basic strategy, but not everyone is as brilliant as you are. Me, I'm just honored that somebody with your obvious genius takes time from your busy day to comment here and thus help me better understand the foolishness of the approach I've been using all this time.

Eric

from bwelford 445 days ago #

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I'm sorry if you're upset, Eric. What I was commenting on is very basic strategic thinking. It's not in any way brilliant.

from RandyRay 443 days ago #

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Regardless of any "controversy" about this "newly coined term", this article provides some of the best lateral thinking linkbuilding advice I've seen published in a good while. Nice stuff, and worth re-reading.

from TinPig 443 days ago #

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i get it.

look beyond the surface of the ecommerce sites and find distinguishing elements you can use to go out and build new links. in this example, maybe you could get links from minority owned business directories, or a support group for single mothers? Ooh – maybe the owner could even be featured on one of these sites – great PR.

but tell me again what those links have to do with an eCommerce site and the bulk of users who will be conducting long-tail searches for specific product? In what way do these links contribute to the relevancy of an ecommerce site when probably what matters most is quality of service, competitive pricing, and on-time delivery?

maybe the mother is also 5'6" tall and you could create a highly optimized landing page for people who are 5'6" tall and provide backlinks to the ecommerce site.

from sza 443 days ago #

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TinPig, as long as for some people it matters that it's a minority-owned business or Southern-oriented etc., the additional links gained thanks to this also matter. Both as useful differentiation and as relevant incoming links (for rankings).

Anyway, the main benefit of the article was inserting a keyword-rich link pointing to ericward.com.

from TinPig 443 days ago #

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@sza - i tend to disagree with you on this one. sure, the way google sees it those links count. but realistically, what relevance do those links have to somebody searching for a specific product?

i can see where they have value for searchers wanting to find minority women owned retail businesses, but otherwise they're out of context. it's the additional PR that get's filtered down to individual product pages due to these links that i have an issue with.

it's again a way of working (spamming) the link-based page rank system.

from sza 442 days ago #

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TinPig, you set the bar too high in terms of relevance. Can you really expect that every link a site receives will be relevant to every single page of that site? Impossible.

The link should be relevant in some form to the site or any part of it, I think that's all you or Google or anybody can ask for.

from MalteLandwehr 439 days ago #

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Every subpage about "a minority women owned retail businesses" will (some how) be about retail businesses and thus be relevant to the retail business site it links to.