Story Found By: Silver 1500 Days ago
Category: Searching
4 Comments
4 Comments
Search Engine Land produces SMX, the Search Marketing Expo conference series. SMX events deliver the most comprehensive educational and networking experiences - whether you're just starting in search marketing or you're a seasoned expert.
Join us at an upcoming SMX event:
Learn more about search marketing with our free online webcasts and webinars from our sister site, Search Marketing Now. Upcoming online events include:
Comments
My first reaction to this is that it may be relevancy-based and meant to help separate name and brand searches from other searches. Google interpreting intent - iif I search for something by name, I am more likely to capitalize it. What do you think?
i would suspect that a majority of searchers are lazy and DONT use capitalization - I know I usually dont.
Mary, I really dont believe its a relevancy improvement -- I think its an error. For some types of searches, there might indeed be a slight difference if upper versus lower is used, particularly in brandnames. But, what Im seeing is all over the board in terms of when it is affecting rankings -- doesnt appear to be tied to relevancy in my opinion.Carrie -- I agree with you -- I think the majority of searchers use all lower-case, or if they are AOL users, perhaps theyre in all upper-case {LOL!}.
@Silver - my husband - a diehard internet novice and aol user - gets so mad when his password wont work because he has capslock on ;))