Sphinn - Users: Give Me Organic Results -- But First Page Only

12
Sphinn It!

Users: Give Me Organic Results -- But First Page Only

Posted By: Ruud 179 days ago
Topic Type: News Story (Jump to http://www.emarketer.com)
Category: SEO

"Online search has become so efficient that most Internet users are now impatient with anything less than great results."

With more searchers clicking first page results and less searchers reporting to be willing to go past page three results, organic SEO, reports eMarketer, is looking at some pretty interesting spend.

1 Comment

Who Desphunn This (0)

Comments

from baiduyou 179 days ago #

Votes: 0 | Vote:

+ -

"Behind that spending shift is the recognition that, even though many people are willing to click on relevant paid search ads, they prefer organic listings,"

As much as this may be true, I don't see how they can draw that conclusion from the data they've presented.

Advertisers' spending shifting slightly from paid listings to organic SEO is almost certainly down to better ROI, but could just as easily be explained by rising PPC costs as it could by user preference for natural listings.