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Sphinn Home » SEM
Direct Marketing vs Social Media Marketing
SEM News Source: http://www.toprankblog.com
Published: Apr 18, 2008 - 07:47 am
Story Found By: DoshDosh 1395 Days ago
Category: SEM
In a recent strategy session, some colleagues and I were discussing a promotion where one position was to focus on a direct marketing approach and another position involved social media, networks and communities. Compared to direct marketing efforts (snail mail, DRTV, email, etc) where an offer is created based on what the company wants to sell, a social marketing effort focuses more on involving communities with creating the offer as well as promoting it.
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from Infomonkey 1394 Days ago #
Votes: 0

A nicely put together article.  I’m currently going through something similar with one of my clients.  The hard/time consuming pieces were:a) finding the influencers/forumsb) Identifying the forum owners and getting a response from them (sometimes up to a month after several email requests)c) Identifying the key motivators to make them want to help you enough.Once this campaign goes though, should be a rocket!

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