Sphinn - Direct Marketing vs Social Media Marketing

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Direct Marketing vs Social Media Marketing

Went Hot: April 18, 2008 - 7:47 am
Posted By: DoshDosh 444 days ago
Topic Type: News Story (Jump to http://www.toprankblog.com)
Category: Other Online Marketing

In a recent strategy session, some colleagues and I were discussing a promotion where one position was to focus on a direct marketing approach and another position involved social media, networks and communities. Compared to direct marketing efforts (snail mail, DRTV, email, etc) where an offer is created based on what the company wants to sell, a social marketing effort focuses more on involving communities with creating the offer as well as promoting it.

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from Infomonkey 443 days ago #

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A nicely put together article. I'm currently going through something similar with one of my clients. The hard/time consuming pieces were:

a) finding the influencers/forums
b) Identifying the forum owners and getting a response from them (sometimes up to a month after several email requests)
c) Identifying the key motivators to make them want to help you enough.

Once this campaign goes though, should be a rocket!