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Posted By:
soulfood
172 days ago
Topic Type: News Story (Jump to http://www.evisibility.com)
Category: Paid Search
This is where the Internet marketer enjoys the fruits of the traditional marketer’s labor. No, all of those overpriced archaic billboards on the side of the freeway were not a total waste....
4 Comments
Comments
Great post!!
This is always an issue I have to address with Paid Search clients, and especially large ones! Great, insightful, post. You can tell that this guy has had alot of experience in this before.
It is nice to hear someone speak to the other side of this - great insight! While we do find that bidding on brand names is extremely advantageous for most of our clients, we do have a small handful of clients who experience the downside that you mentioned - existing customers clicking on PPC ads to manage their accounts and such.
One thing we're testing to combat this, is having our PPC titles read "______ - Get Started Today' (company name in the blank). The hope is that the 'Get Started' aspect will deter existing customers from clicking on the PPC ad and instead they will move down to organic so that we don't waste a click.
I wrote this and I think it is a great post!