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Avatar Went Hot: April 20, 2008 - 11:04 am
Posted By: DoshDosh 133 days ago
Topic Type: News Story (Jump to http://www.conversationmarketing.com)
Category: Other Online Marketing
Marketing: Giving authentic, compelling information to the right audience the way they want it, when they want it. That's it. I'm a simple guy. So I have a simple definition. Let's break it down.
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Comments

from SpostareDuro 133 days ago #
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Is it just me, or is the word 'authentic' being used loosely in his definition? the real deifnition of authenticity comes from fact, not appeal.

from Jill 132 days ago #
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I agree, SpostareDuro. Authenticity can't be in the form of a fib!

from wrttnwrd 131 days ago #
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"Authentic" means that there's enough fact to make customers happy over the long term. So, even if the find out PART of the message is a fib, they're still happy. It's from Seth Godin's All Marketers are Liars.

I would argue that authenticity stems from sincerity and belief as much as fact. It's subjective. If you don't believe Tylenol will help your headache, nothing will convince you of the truth. If you do believe playing classical music for your baby will make them smarter, nothing will convince you otherwise.

Tylenol and classical music have strong proponents who believe each is 'authentic'. And detractors who don't.

A lie, on the other hand, flies in the face of all intelligence. It may do so up front (like if I said I had a full head of hair) or later, after you purchase (if I sold you a miracle cure for baldness). In either case, it's going to make you like me less.

I hope this makes sense. This is a concept I've spent a long time chewing over, and I ain't done yet.

from SpostareDuro 131 days ago #
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hmmm.

from wrttnwrd 131 days ago #
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Just expanded a bit on my original comment.

I'm not suggesting that lying is good marketing. Want to make sure that that's clear, if nothing else.


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