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Avatar Went Hot: April 18, 2008 - 10:36 am
Posted By: DoshDosh 142 days ago
Topic Type: News Story (Jump to http://seoroi.com)
Category: Other Social Media
Social media is one of the most difficult things to justify in terms of ROI because current analytics aren’t well suited to measure its data. Outside of linkbait, whose value can be measured by analogy to the link-buying market, there are no standard metrics for tracking the result of social media activity. This ties into my question on the proper measure and value of attention equity: How do you measure it and what is it worth to you?
4 Comments     

Comments

from onreact 141 days ago #
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Sorry, but I don't like the relationships = money talk.

from SocialSeoMaven 141 days ago #
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Agreed.  At the end of the day...i guess we have to acknowledge the relationship, however.

from Gab 141 days ago #
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@ Tad - I'm not saying the only point of having relationships with other folks is to make $. But when you need to report to the boss what the business value of your SMM is, this follows that famous quotation, "The business of business is business." And it makes more sense to measure relationships than links or "buzz"/mentions, because those don't appreciate the qualitative side of things - I've gotten links from people criticizing me, for instance.

from jamesgilmoursimpson 141 days ago #
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You can also put forward a case that SEO/SMM efforts result in a better placement in search engine rankings - and that this better placement leads to all sorts of postivie things - such as dollars, public profile, brand awareness, percieved leadership etc...

I use www.rankangel.com to develop a graphical view of a page ranking over time. This tool allows you to setup a project that retests your chosen keywords against selected search engines for your target URL - and it records where your ranked. Once you have this in graphical form going back months - you can hopefully show the boss or clients things like "see this jump here - this was when we did...." sometimes the time lag from action to page-rankings can be difficult - but in general the notion of show visible results works well.



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