- 56
- Sphinn It!
Posted By: DoshDosh 142 days ago
Topic Type: News Story (Jump to http://seoroi.com)
Category: Other Social Media
4 Comments
4 Comments
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Comments
Sorry, but I don't like the relationships = money talk.
Agreed. At the end of the day...i guess we have to acknowledge the relationship, however.
@ Tad - I'm not saying the only point of having relationships with other folks is to make $. But when you need to report to the boss what the business value of your SMM is, this follows that famous quotation, "The business of business is business." And it makes more sense to measure relationships than links or "buzz"/mentions, because those don't appreciate the qualitative side of things - I've gotten links from people criticizing me, for instance.
You can also put forward a case that SEO/SMM efforts result in a better placement in search engine rankings - and that this better placement leads to all sorts of postivie things - such as dollars, public profile, brand awareness, percieved leadership etc...
I use www.rankangel.com to develop a graphical view of a page ranking over time. This tool allows you to setup a project that retests your chosen keywords against selected search engines for your target URL - and it records where your ranked. Once you have this in graphical form going back months - you can hopefully show the boss or clients things like "see this jump here - this was when we did...." sometimes the time lag from action to page-rankings can be difficult - but in general the notion of show visible results works well.