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Google's position on top of the web allows them to monitor any area of growth, and give themselves the first slot for any area they want to compete in. If they are uncertain of their competitive positioning they can list a couple other competitors alongside until their internal stats show their product is superior. Free exposure and free benchmarking are great advantages.
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Comments

from planetc1 130 days ago #
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Great post and a reminder of why I love checking Sphinn several times a day. I would have missed this (adding seobook to reader) and the post it links to.

from crazycat 130 days ago #
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Good if you're following Google's strategy but not bad if you're also trying others techniques.

from Tampera 129 days ago #
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Regarding other techniques - yes. Two questions came on my mind
1. Can Google provide an equal representation of websites?
2. Would it be possible that the concept of “equality” be measured in relation to the websites.
 I will just resume with the following: first things must come first and basic democratic principles must preceede any substantive achievement maid on the way of Search Engine development. That is any by-product (search-results) presupposes the machinery, the method that produces them. And Web population users are not required to love or hate the “machine” (accoridng to Sartory:)) – they should aim to control it. Hopefully, there are several companies (as www.omfica.org ) considering that the interests of Internet users must come first and explored an alternative way to answer positively those questions put above. I mysel google much, but I think that it should be under our (users) control.


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