Sphinn - Revisited: The Art of SEO

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Revisited: The Art of SEO

Went Hot: August 31, 2007 - 11:38 am
Posted By: AdamAudette 675 days ago
Topic Type: News Story (Jump to http://www.highrankings.com)
Category: SEO

Interesting and informed article by Jill in the latest Advisor newsletter. It's actually a re-worked piece from 2004. She talks about stepping outside formulaic SEO and taking a more creative approach.

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from Jill 675 days ago #

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Glad you liked it, Adam.

from Rhea 673 days ago #

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The article received some interesting discussion here:

http://www.bruceclay.com/blog/archives/2007/08/does_google_hat.html

from Gids 673 days ago #

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Thank you Jill - we have great debates in the office whether SEO is science or art - I believe, like you, that it's art. Can't wait till Monday to show them your article as proof!

from Jill 673 days ago #

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Gids, there's definitely science involved too. It's really both art and science, not an either or proposition.

from Halfdeck 673 days ago #

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Nice read.

One of the most common arguments I get from clients when I tell them they shouldn't be bolding and italicizing every single keyword on a page is "but, but, look at my competitor! He ranks 1st on Google and he does exactly the same thing I do (and so much worse)!"

As for Google VS SEO, there's some of that, depending on the quality of the site and tactics used.

If an SEO is optimizing a site Google wants in its index, and the optimization involves increasing visibility through better crawlability, original content, and creative marketing, Google is all for that.

But if an SEO is trying to get a junky commercial site to rank high using scummy tactics, then that kind of SEO won't be Google's BFF any time soon.