Interesting and informed article by Jill in the latest Advisor newsletter. Its actually a re-worked piece from 2004. She talks about stepping outside formulaic SEO and taking a more creative approach.
4 Comments
4 Comments
4 Comments
Search Engine Land produces SMX, the Search Marketing Expo conference series. SMX events deliver the most comprehensive educational and networking experiences - whether you're just starting in search marketing or you're a seasoned expert.
Join us at an upcoming SMX event:
Learn more about search marketing with our free online webcasts and webinars from our sister site, Search Marketing Now. Upcoming online events include:
Comments
The article received some interesting discussion here: http://www.bruceclay.com/blog/archives/2007/08/does_google_hat.html
Thank you Jill - we have great debates in the office whether SEO is science or art - I believe, like you, that its art. Cant wait till Monday to show them your article as proof!
Nice read. One of the most common arguments I get from clients when I tell them they shouldnt be bolding and italicizing every single keyword on a page is "but, but, look at my competitor! He ranks 1st on Google and he does exactly the same thing I do (and so much worse)!" As for Google VS SEO, theres some of that, depending on the quality of the site and tactics used. If an SEO is optimizing a site Google wants in its index, and the optimization involves increasing visibility through better crawlability, original content, and creative marketing, Google is all for that. But if an SEO is trying to get a junky commercial site to rank high using scummy tactics, then that kind of SEO wont be Googles BFF any time soon.
While there are more Sphinns here, there are more comments over there: http://sphinn.com/story/5631 :-)