Published: Apr 21, 2008 - 03:58 am
Story Found By: graywolf 1393 Days ago
Category: Link Building
"Instead of going free and opening up to all, they’re using the new program to simply price discriminate. Give people who may link to the site free access."
So where does this fall in the Google paid links debate? Sure Encyclopedia Britannica has great content but is giving up something which has a cash value in exchange for a link the same as buying a link? Its a slippery slope to be sure.
7 Comments


Comments
We dont need Google to punish them... theyre still living with the memory of this guy: http://www.youtube.com/watch?v=NiZ7RTmby-YAs for "giving something which has a cash value in exchange for a link" I think thats a little off-base with this particular example. Number one... whats the real cash value? Encyclopedia Britannica is like the housing market, just because they gave something an over-inflated value, doesnt mean itll go for that. Number two... theres no requirement that a user link to Britannica for the service. If you choose to link to them then youve presumably written a post thats topical and enriched by the widget; its not like I have to embed a link to socket wrenches in my blog about Britney Spears.I personally like the concept and hope it gives Wikipedia a kick in the balls. I doubt that will happen, but I love the idea of embedding a quick reference to a topic instead of having to link to sitethatmustnotbenamed.
lets say its cash value is a penny then. although, we know better than that. i know im doin my lil exchange. ;-)
This is brilliant! Very Web 2.0-ish thinking on Encyclopedia Britannicas part. :applause: (wish I had my smilies here!)
thats awsome :)
What a genius ruse. Met a couple of EBs online team last year. Seemed like bright cookies. Give the person/people responsible a pay on the back and a suitable pay rise!
yea..what jill said
So how is this different from Matt was doing?