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Went Hot: April 21, 2008 - 10:14 pm
Posted By: martinbowling 141 days ago
Topic Type: News Story (Jump to http://www.aimclearblog.com)
Category: Search Marketing
Common channels include television, radio, print, and now search. As nearly every media channel folds into the dashboard, search marketing firms have grown indigenous capabilities which overlap and even exceed many traditional advertising agency’s capabilities. This totally blurs the lines of who does what.
4 Comments
Comments
I don't disagree with this- ours we call an 'interactive agency'- and we certainly can do branding, but we focus more on results- scientific marketing- you could call it a scientific marketing ad agency...
I think there is some value in having a new name for it so people know there's something different- it's not just new channels; there are some new approaches and emphases, e.g. web 2.0/social.
People will notice there's something new to learn or think about if you use a different name.
But I definitely think unlike the old dot-com-busters that we don't want to throw away what already works in traditional advertising and marketing.
Reminds me of when I worked for a web design firm. They insisted on using "Internet architects" all over their marketing and promotional material. Confused people and made me want to chunder. Ack.
@bcarter: That's interesting perspective. I know folks in the cable industry, PR firms, Radio stations, etc... who want to work in search now. Pretty soon we'll all be playing for the same coach.
@Kalena: Yup, it's that good old web lingo bullshit we all learned to hate in 1998 :). We prefer to discuss our work with new fangled terms like "investment," "profit," and "loss" not web 1.0 double speak junk.
Ya I feel lucky we're partnered with a traditional agency- so I get old and new school and get to work out the transition with them.